Friday, August 29, 2014


Celebrity Labor Day All White Charity Fashion Show
Innovative Marketing & Management and La Bella Elise introduce the “All White” Labor Day Affair with Fashion Show supporting NFL player Antonio Smith's charity

LaToya Hurley of Innovative Marketing and Management and Cassandra Guillory of La Bella Elise introduce the “All White” Labor Day Affair with Fashion Show supporting NFL player Antonio Smith’s charity “Little People with Big Challenges (LPWBC)”.

LPWBC’s mission is to empower the social, physical, and emotional well-being of children and families who are undergoing adversities by providing group activities that will contribute to a healthy mind, body, and spirit. The event takes place Friday, August 29th from 9PM-130AM at the luxurious Magnolia Hotel in Downtown Houston. This is your last chance to wear white! Dress code is fashion forward and will be enforced at the door.

The event will include a Fashion show from 10PM-12AM, including designers; Dolcessa Swimwear, La Bella Elise, Tailor Glam, and The Kala Kollection hosted by VH1’s Love and Hip Hops Kimbella. Pop Up Shops from 10PM-1AM, and the celebrity after party. Sponsors include, Red Apple Lipstick, Brittany Rose Consulting, Ivy Leaf Travel, Adism Meida, JNos PR, and Elite Pro Fit. VIP sections available to patrons 21 and over.. General admission is $35 and VIP seating $60.

Visit to purchase tickets now.

About Innovating Marketing and Management
IMM is a Marketing & PR firm headquartered in Houston, Texas with contacts throughout North America. The firm has a consistent track record of producing sound results based on the client’s objectives. With the firms intensive knowledge of the market we are able to formulate a plan relevant to achieving your desired results. Our distinguishing integration of PR, SEO and social media marketing mix helps provide a competitive edge to the client.

Mission Statement – Provide clients with an optimal experience from conception to completion.

*Press release provided by Alli Russo PR for distribution.

Thursday, August 28, 2014



Houston, TX, August 26, 2014 – The Galleria, a Simon shopping center, will be holding LOOKBOOK Live, a fall fashion event taking place on Friday, September 12 from 5 p.m. – 9 p.m. in collaboration with Glamour and GQmagazines. LOOKBOOK Live translates fall’s hottest fashion trends from the runway into real life and shares where to shop the trends. There are also print, digital and social media elements of the program.

The LOOKBOOK Live Event Series will bring the best of fall fashion to The Galleria via an interactive trend showcase, hosted by style pros from Glamour and GQ, and will include:

  • Live Lounge: Dedicated fashion space with his-and-hers style consultations and grooming stations, a selfie station, on-trend product displays and more.
  • Stage Events: Panel forums, trend presentations and styling challenges hosted by experts, including:
    • Style Q&A Expert Panel: Glamour and GQ’s expert-led panel discussion translates the season’s trends from the runway to real life for consumers in an interactive format.
    • Style Challenge: Engaging activity that encourages shoppers to vote for their favorite styles chosen by the area’s most fashionable bloggers and then compete in the challenge themselves.
    • He Said/She Said: Unique fashion presentation that showcases the hottest trends as seen through the eyes of the opposite sex.
    • #foundatsimon Challenge: Style aficionados will be selected in each market at the Simon LOOKBOOK Live Lounge to compete in an exclusive style challenge. After a special mentoring session, they will be turned loose in the shopping center with Simon Giftcards to shop for and then style their ultimate fall look, to be unveiled at the closing of the event.
  • Giveaways and more: Contests, giveaways and sweepstakes offer attendees chances to win during the LOOKBOOK Live events along with the gifts and “swag” they'll pick up. Retailers will also be hosting in-store events at LOOKBOOK Live locations.
  • Local style icons: Bloggers will share style advice and participate in LOOKBOOK Live events while providing up-to-the-moment insights and commentary to their followers before, during and after the events.
A special invitation-only VIP event will be held at The Galleria on Thursday, September 11, in conjunction with VOGUE, to showcase luxury fall fashion trends to local insiders, media and VIP guests.

LOOKBOOK Live kicked off with nine pages of fall fashion trends in Glamourand GQ’s all-important September issues and continues online at with his-and-hers in-depth videos on how to wear fall’s best styles. The program’s social component encourages readers to send a photo of their favorite fall look inspired by these trends using both #foundatsimon and #gcglamourcontestentry for the opportunity to win a $2,500 shopping spree at a Simon shopping center.

About Simon
Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit

*Press Release provided by PR Team for Distribution

Sunday, August 17, 2014

BLOGGER RECAP: On The Scene at #SmashinFashion

Houston Fashion Bloggers, Alice Kerley, Maddie Ferrer, & Shalanda Turner were on the scene to cover Sarah Shah's Smashin Fashion Event! We had a blast! You can check out the individual blog recaps on each blog listed below, and enjoy photos from the event below! Read the official event wrap=up from the Smashin Fashion team HERE.

Alice Kerley, Trendy in Texas Blog:
Maddiee Ferrer, Medley of Maddie:
Shalanda Turner, Live Life in Style:

Host, Sarah Shah

Thanking Sydney Dao for the connection to The Art Institute

Judges, Media, and Photographers

Kelly & Kailey of Kissue, one of the stylists in the competition

The Stylists waiting patiently to find out who won the competition. 

3rd place: Heather Petrey
2nd Place: Taylor McClure
First place, Thomasina Burns!

Houston Fashion Bloggers: Alice Kerley & Maddiee Ferrer
Sydney Dao and the Editor-in-Chief of Bayou City Magazine
HFB Member, Julia Browning (in the vest) was also in the competition!
Had to capture the winner, Thomasina!
HFB Member, and 3rd place winner Heather Petrey with HFB Founder, Shasie

Sarah Shah with Bambi Lynn, the producer of the fashion show
Thomasina and Sarah Shah
2nd place winner Taylor with her mom. Taylor is only 13 years old! 
HFB Member Imani Talib, chatting with Heather

Houstonia Magazine Writer Sarah Pendley with Imani Talib


HOUSTON, TEXAS (August 8, 2014)—The first-ever Smashin’ Fashion—Houston’s Best Stylist Competition was a smashing success, drawing fashion fans and media alike to Sarah Shah’s new vision of a runway show. Winner, Thomasina Jones Burns, was thrilled to take away the grand prize of $1,000 for her bold-but-flattering runway looks.

Smashin Fashion Winner, Thomasina Burns with Sarah Shah
“It means the world to me to be the first winner and a huge honor to wear the title,” Burns said. “I look forward to the additional great things Sarah has in store for the Smashin' Fashion Brand.”

Heather Petrey's Folklore Look
Burns’s victory was hard won, beating out the haute competition with her red and rocker-chic looks. Her model, Tangie Cooper, looked confident, comfortable and chic during her triumphant strut. Runners up Taylor McClure (2nd place) and Heather Petrey (3rd place) both wowed with their styling prowess as their beautiful, glowing models smiled down the runway. The event was a success not just for the hardworking stylists, but for the fashion fans in attendance, who each walked away with a gift bag featuring high-end products.

Red was one of the 4 categories the stylists had to compete in
Group Shot: Models & Stylists
In addition to the real-world-size models and the high-level of fashion talent gracing the runway, the event had another star: technology. Every aspect of the show included a high-tech element, like the interactive digital program, on- and off-site audience participation via social media, and a multimedia runway show with videos, photo collages and social media streams.

Partner and The Art Institute of Houston-North, a branch of The Art Institute of Houston instructor, Elizabeth Robinson of Turning Stones Media, and one of her top students Krista Huskey designed the program, which features information about each stylist, model and sponsors as well as social sharing links.

To view the photos from the first-ever Smashin’ Fashion show, click here For more information, contact Sarah Shah at or visit


3 of our Houston Fashion Bloggers attended SmashinFashion as press! Read their press coverage below:
Maddiee Ferrer, Medley of Maddie:

Photos in this post by Allendorf & Co.

Monday, August 11, 2014



KATY, TX (August 11, 2014) – Katy Mills, the largest outlet and value retail shopping destination in South Texas, will further distinguish itself with the addition of H&M, Hennes & Mauritz, scheduled to open Thursday, August 14 at noon. H&M will have special deals and offers during opening day in celebration of their new store. 

The addition of this trendy and design-driven clothing retailer will further enhance Katy Mills’ already celebrated store mix. Other top brands at Katy Mills include recently opened Buckle and first-in-market location for Vera Bradley Outlet, plus Saks Fifth Avenue OFF 5TH, Neiman Marcus Last Call, Levi’s Outlet Store, J.Crew Factory, Off Broadway Shoes and GUESS Factory Outlet. In addition, Fossil and kate spade New York Outlet will open during August.

“We are thrilled to welcome H&M to Katy Mills and have them join our impressive group of name-brand stores already enjoying success,” said Don Massey, general manager at Katy Mills. “Katy Mills continues to add the most sought after brands in retail, which strengthens our tremendous appeal to style and budget-conscious shoppers.”

In honor of H&M’s opening day at Katy Mills, the first 100 shoppers in line will receive an H&M t-shirt and an Access to Fashion Pass, valued from $10-$300. To kick-off the company’s global garment recycling program aimed to reduce environmental impact, customers will receive 15% off their next purchase for each bag of unwanted clothes donated. Customers who donate clothes before noon, will also have the chance to win H&M gift cards valued from $50-$100.

Internationally-known H&M offers quality fashion for women, men, teens and children at a great price. New items arrive at the stores regularly, including graphic tees for all ages, men’s suits, glam accessories and outerwear. When it opens in fall 2013, the nearly 23,000-square-foot H&M will be located at Entry 6 near Gap Outlet.

For more information about Katy Mills, and for a complete list of retailers, please call (281) 644-5000, visit or find us on Facebook at and on Twitter at @KatyMeansMore.

About Katy Mills

Katy Mills, the largest outlet and value retail shopping destination in South Texas, provides the ultimate shopping experience with more than 175 outlet and value retail stores, including Neiman Marcus Last Call, Saks Fifth Avenue OFF 5TH, Coach Factory Store, Forever 21, Banana Republic Factory Store, Polo Ralph Lauren Factory Store, J.Crew Factory, Kenneth Cole Company Store and Guess Factory Store. Shoppers can dine at great restaurants including Rainforest Cafe or catch a movie at AMC 20 Theatres.

Katy Mills is located at I-10 and Pin Oak Road in Katy, TX, 28 miles west of Houston. It is open regularly from 10 a.m. – 9 p.m., Mon.-Sat., and 11 a.m. – 6 p.m. on Sunday. For more information on Katy Mills, please call (281) 644-5000, visit or follow Katy Mills on Facebook at and on Twitter at

About The Mills

The Mills®, a part of Simon, offers a unique brand of shopping with a mix of popular name brand outlets, value retailers and full-price stores, plus family-oriented dining and entertainment concepts. The Mills are well-located in major metropolitan markets and many are recognized as leading tourism destinations. Notable properties include Arundel Mills (Baltimore), Gurnee Mills (Chicago), Grapevine Mills (Dallas), Ontario Mills (Los Angeles), Opry Mills (Nashville), Potomac Mills (Washington, DC) and Sawgrass Mills (Ft. Lauderdale/Miami).

Simon is a global leader in retail real estate ownership, management and development and a S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit

*Press Release provided by Goodman PR for distribution