PROJECT LAS VEGAS REIMAGINES TRADESHOWS WITH SURF, STREETWEAR, DIGITAL, GROOMING AND HIGH-END CONTEMPORARY DESTINATIONS
New York, New York - August 16, 2013 PROJECT LAS VEGAS, will take off at the Mandalay Bay and will run through . Drawing from his experiences as the menswear director of Bergdorf Goodman and Nordstrom, PROJECT President Tommy Faziohas transformed the trade show floor into a platform of discovery that is fully merchandised with a retail sensibility. New destinations have been implemented to aid buyers seeking new brands while they shop PROJECT's incomparable selection of advanced contemporary sportswear and premium denim.
Threads and Fins is an authentic surf culture destination curated by surf brand influencer and UNIV co-founder, Tim Swart and sport commentator and avid surfer Sal Masekela. The brands in the Threads and Fins exhibit are easily shopped, and merchandised to highlight the intersection of surf culture with men's contemporary fashion. Small emerging brands will live alongside heritage brands to show the many facets within the surfing community. To further intersect surf culture with men's fashion, elements of the "surfboard-shaping" process will come to life in a 25-foot mobile RV, inspiring adventure and exemplifying the culture of the selected brands. Notable brands include: Hurley, Hang Ten, Katin USA, Mollusk Surf Shop, Paste and UNIV.
PROJECT MVMNT unites fashion's largest group of youth culture brands showcasing the entire spectrum of skate and street fashion. Following up their provocative art installation last season, brand SSUR will be featured in MVMNT's new pop-up shop SPACES. The pop-up shop will also house a limited selection of merchandise from brands like Rhude, Stampd LA, Cotton Citizen and Fear of God. Additionally, the highly anticipated brand Diamond Supply will celebrate their 15th anniversary at MVMNT with creator and designer Nick Diamond. To add to MVMNT's star power, boxing champion Floyd Mayweather will be onsite with his brand The Money Team and will be hosting a boxing ring meet and greet. The Money Team has also teamed up with MVMNT to giveaway (2) tickets to Mayweather's upcoming sold-out fight against Canelo Alvarez. Rap Superstar T.I. will also be on hand with his clothing brand, Akoo, as well as rapper Wiz Khalifa with his namesake brand and rap breakout start Tyga with Last Kings.
The TENTS @ PROJECT is a focused platform of inspiration for designer and high-end contemporary labels in a beautifully merchandised white landscape. The TENTS present a strong vision of the American fashion marketplace by bringing together the most influential brands, retailers, and press outlets in the contemporary community. New to The TENTS, Hugo Boss, Jason Scott, Theory and Mother Freedom will join Michael Bastian, Public School, Todd Snyder, and Timo Weiland, amongst others. Swimwear brand Sundek will host a Vespa Giveaway, distributing 100 Vespa keys with one lucky winner's key starting the prize Vespa.The EDIT by Tommy Fazio will showcase his top picks of the August 2013 season, keeping attendees one-step ahead of the market. The EDIT will also feature 12 custom-designed surfboards designed by Tommy Fazio, Tim Swart and Sal Masekela. Proceeds from the surfboards will be donated to STOKED, a non-profit organization that connects under-privileged youth with action sports culture, promoting personal development, academic achievement, and healthy living.
Thoughtfully created to engage PROJECT brands with the digital space, The Blogger PROJECT is a team of bloggers chosen by lifestyle blogger Marcus Troy. This season, The Blogger Project will implement the #BLOGGERPROJECT Awards to celebrate the Best Emerging Brand, Best Denim, Best of THE TENTS, Best Footwear, Best Swim/Active, Best Collection, and the FAN FAVORITE. The winners will be announced exclusively with The Blogger PROJECT media partner and will be awarded an engraved bottle of champagne from LVMH. The panel includes Marcus Troy, A&H Magazine, Anchor Division, Askmen.com, The Snobetter formerly High Snobette, By J Woods, Lavish-Livez, Monsieur Jerome, The Denim Guy, The Metro-Man, William Yam, and WRG Magazine.
SHOP THE FLOOR launched this August, giving brands the platform of an online showroom to continually communicate with buyers. This application transforms the experience by giving buyers the opportunity to discover new brands before attending Magic Market Week, while allowing them access to the collections they viewed long after they return home. With the site's newly integrated e-commerce functionality, SHOP THE FLOOR offers the same reliability that buyers have come to know and expect in the trade show space. This digital space affords the definitive extended discovery, connection and commerce that efficiently provides a more complete shopping experience.
As the trend of retailers offering men's grooming products grows, PROJECT GROOMING debuts this August with a selection of the finest styling and grooming essentials, curated for the lifestyle of the modern gentleman. Highlighting the most prominent apothecary products in the market for men, PROJECT GROOMING rounds out the trade show's offering, completing a truly one-stop shop for buyers. Notable brands include: Baxter of California, Costume National and Recipe for Men.
PROJECT's Premium Denim Section features the industry's widest and most innovative source of premium denim in the world. Notable brands include J Brand, Hudson, AG Adriano Goldschmied, 7 For All Mankind, Paige, Joe's, Comune, and DL.
Held bi-annually in New York and Las Vegas, PROJECT is the world's preeminent contemporary fashion trade event, encompassing PROJECT, THE TENTS @ PROJECT, and PROJECT MVMNT. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge. For more information, please visit www.projectshow.com.
ABOUT MAGIC MARKET WEEK
MAGIC MARKET WEEK is the most comprehensive global market week for contemporary fashion and the largest destination for fashion buyers and brands in the world. Every February and August, the industry gathers in Las Vegas for inspiration, connection, and to shop a portfolio of ten expertly merchandised and curated shows across every category, trend and price point. In fueling the business of fashion, MAGIC MARKET WEEK impacts what the world is wearing. For more information, please visit www.magiconline.com
Labels: Blogger Project, Magic Market Week, Press Release, Project Las Vegas, Project MVMNT, shop the floor, The tents at Project