MERCEDES-BENZ FASHION WEEK ANNOUNCES SCHEDULE ADDITIONS AND EXCITING COLLABORATIONS TO INCREASE CONSUMER VIEWERSHIP
New York, NY (August 30, 2013)- The world’s eyes will soon turn to New York City, as Mercedes-Benz Fashion Week kicks off the Spring 2014 fashion season. In just a few days, top international designers and brands will take the stage to debut their vision for what’s next in fashion. Today, IMG Fashion announced the latest designers who will debut their collections at the Event, and as digital continues to drive consumer interest at increasingly faster rates, exciting collaborations to engage fans beyond the runway.
Home to the most internationally diverse group of established and emerging talent, Mercedes-Benz Fashion Week is proud to announce that DAVID TLALE, TOME, SASS & BIDE and DION LEE will join the roster of designers who make the runways of New York their home. Nearly 90 designers from over 30 countries will reach an ever-increasing number of media, buyers, industry professionals and fashion forward consumers.
Mercedes-Benz Fashion Week will once again live stream every runway show from Lincoln Center, in collaboration with Rightster, leading content distribution authority. Followers around the world will be able to watch the shows live at mbfashionweek.com, facebook.com and YouTube, as well as on numerous media outlets including The New York Times, NY Daily News, Huffington Post Style, Style.com and Who What Wear. Designers will have their newest collections streamed globally, as industry professionals view them inside the venue. Accredited media will have the opportunity to embed the live stream and video on demand feeds into their websites, enhancing their coverage and further engaging their followers.
Official Television Network Sponsor of Mercedes-Benz Fashion Week, Style Network, will provide comprehensive, on-the-ground coverage of all things #MBFW, on-air, online at StyleNetwork.com and across their various social platforms. Mercedes-Benz Fashion Week highlights, trend countdowns and behind the scenes reports will give at-home viewers a glimpse into the Event. From , Style editors and hosts will report from their specially-built studio inside the Event Lobby.
“As the international line-up of designers continues to diversify each season of Mercedes-Benz Fashion Week, so-to does the interest of fashionable consumers worldwide. More than ever, style savvy trendsetters across the globe are anxiously awaiting the newest collections in real time, as they watch the shows alongside the industry professionals in the show venue via our ever-evolving digital platforms,” said Jarrad Clark, Global Creative Director, IMG Fashion Events and Properties. “Our successful collaborations with businesses such as Rightster, the Style Network and various social networks, are successful because they truly understand that fashion knows no boundaries, and together we are making every effort to reach as many consumers as possible as we unveil the innovation, style and trends of Spring 2014."
The Mercedes-Benz Fashion Week Spring 2014 Collections will include: NICHOLAS K, DAVID TLALE, BCBGMAXAZRIA, RICHARD CHAI, SUPIMA, TADASHI SHOJI, CANDELA, DESIGUAL, MARISSA WEBB, THE ART INSTITUTE OF NEW YORK CITY, FASHION LAW INSTITUTE, ZIMMERMANN, PROJECT RUNWAY, CARMEN MARC VALVO, BY NOOR, NAUTICA, REBECCA MINKOFF, NICOLE MILLER, TOME, ARGENTINE DESIGNERS, TODD SNYDER, ELLE FASHION|NEXT, ACADEMY OF ART UNIVERSITY, MARK AND ESTEL, RUFFIAN, LACOSTE, JILL STUART, SON JUNG WAN, MARA HOFFMAN, MALAN BRETON, HERVÉ LÉGER BY MAX AZRIA, KATYA LEONOVICH, CHARLOTTE RONSON, MONIQUE LHUILLIER, VENEXIANA, LELA ROSE, DKNY, TRACY REESE, CUSTO BARCELONA, TRINA TURK, DIANE VON FURSTENBERG, JOANNA MASTROIANNI, Y-3, VIVIENNE TAM, ZAC POSEN, RALPH RUCCI, RICARDO SECO, EMERSON BY JACKIE FRASER-SWAN, MATHIEU MIRANO, CAROLINA HERRERA, TOMMY HILFIGER, PAMELLA ROLAND, HACHE, CZAR BY CESAR GALINDO, CONCEPT KOREA, DONNA KARAN NEW YORK, FALGUNI AND SHANE PEACOCK, REEM ACRA, KAUFMANFRANCO, LIBERTINE, TORY BURCH, J.CREW, STEVEN ALAN, BADGLEY MISCHKA, VERA WANG, JENNY PACKHAM, DIESEL BLACK GOLD, ADEAM, NAEEM KHAN, DENNIS BASSO, SASS & BIDE, ALON LIVNÉ, MM6 MAISON MARTIN MARGIELA, ZANG TOI, FASHION SHENZHEN, BIBHU MOHAPATRA, BRANDON SUN, MICHAEL KORS, NANETTE LEPORE, RACHEL ZOE, J. MENDEL, CLOVER CANYON, MILLY BY MICHELLE SMITH, BETSEY JOHNSON, ANNA SUI, ANYA CALIENDO, OSKLEN, DION LEE, B. MICHAEL AMERICA, RALPH LAUREN and CALVIN KLEIN COLLECTION.
Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, TRESemmé, Samsung Mobile, REEL CODE MEDIA App, Style Network, WGSN, Beck’s Sapphire, The New York Times, as well as Women's Wear Daily and Getty Images. Mercedes-Benz Fashion Week is an IMG event.