PRESS RELEASE: What We Wear Where Launch Party at Atrium Ready to Wear


WHO:    Atrium Ready To Wear, a Houston boutique carrying the latest trends from world-renowned designers. Casa de Novia, Houston’s premier and fashion forward bridal boutique. What We Wear Where, the new free iPhone app that provides an interactive wardrobe guide for people all over the world to see what real people are actually wearing in different settings. Girls, Inc. of Greater Houston, nonprofit organization that helps young women grow to be self-sufficient and responsible members of the community.

WHAT:    Want to know what to wear to that next important event? What We Wear Where, Atrium Ready To Wear and Casa de Novia will host an interactive debut bash complete with models donning chic apparel to show guests what to wear for the upcoming holiday and debutante seasons. Guests are encouraged to post what they are wearing throughout the event while sipping, seeing and mingling. With every download of What We Wear Where, a dollar will be donated to Girls, Inc. Houston, along with a portion of sales from Atrium Ready To Wear and Casa de Novia. This posh premier will celebrate the long-awaited launch of What We Wear Where as the app takes its place in the iTunes store as the world’s go-to wardrobe guide.  RSVP to carrie@theprboutique.com.
WHEN: Tuesday, December 3; 6-8pm

WHERE:   Atrium Ready to Wear & Casa de Novia
        2040 W. Gray, Ste. 120
                Houston, TX 77019
                713.520.0260
        713.523.9090

WHAT ELSE: What We Wear Where (WWWW) is a free interactive iPhone app and wardrobe guide that enables users to view and share real outfits worn by real people. The app invites users to explore apparel etiquette by browsing categories including workplace, event, restaurant and school. Key feature options include a virtual closet to log posts and favorite looks, a messaging tool that facilitates social media, and #fashtags which provide a way to catalogue photos and search within categories. Download for free in the iTunes Store. For more information, email contact@whatwewearwhere.com or call 713.666.8505.

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