Style Coalition Announces Nominees for the 5th Annual Fashion 2.0 Awards
Winners will be announced at black-tie award ceremony on March 20, 2014 in NYC
NEW YORK - February 25, 2014 - Style Coalition announced the nominees for the 5th Annual Fashion 2.0 Awards today on Fashion20Awards.com. This event honoring the best digital campaigns and platforms recognizes the importance of e-commerce, social media and technology innovation. This year both Burberry and Ralph Lauren lead the pack with the most nominations followed quickly by ASOS, DKNY, Free People and Michael Kors. The founders of Warby Parker are to be honored with the Visionary Award. Additionally, for the first time, Fashion GPS, will present a special awards as the Event's industry partner (details to be announced in the coming weeks).
Celebrity Stylist and On-Air Personality Robert Verdi will return to emcee the festivities, with the awards presented by Style Coalition influencers and industry notables. Model and style icon Coco Rocha to present Top Innovator Award. Other award presenter details and keynote speaker to be announced.
The Fashion 2.0 Awards are the first industry-recognized distinction honoring the most innovative fashion bfands for their oustanding achievements and communication strategies acrouns a variety of digital media channels. Nominees, selected by an online community of industry influencers and fashion fans, are posted on http://fashion20awards.com/vote. Starting today through March 14th, 2014 the public can cast their votes.
Best Facebook: ASOS, Burberry, J Brand Jeans, Michael Kors, Ralph Lauren
Best Instagram: Free People, Marc Jacobs, Nasty Gal, Rebecca Minkoff, Zac Posen
Best Pinterest: Free People, J Crew, Kate Spade, Nordstrom, Tory Burch
Best E-Commerce: ASOS, Moda Operandi, ModCloth, Net-A-Porter, Shopbop
Best Online Campaign: Burberry - Sending Kisses, Coach-COACHfromabove, DKNY-DKNYDraft, GAP - Back to Blue, Polo Ralph Lauren - Survival Guide
Best Online Video: Chanel - "Once Upson a Time..." by Karl Lagerfield, Free People - Roshambo, H&M - David Beckham Bodywear, PRADA - "Castello Cavalcanti" by Wes Anderson, Ralph Lauren - Dog Walk
Best Start-Up: 72Lux, Acustom Apparel, Rank & Style, Wearable Experiments, Zady
Best Wearable Tech: Cuff, Google Glass, Jawbone UP, Nike Fuel Band, Pebble Steel
Top Innovator: ASOS, Burberry, DKNY, Michael Kors, Ralph Lauren
"We are excited to celebrate fashion innovation for the fifth year now, and mark the digital achievements by these world class brands in a ceremony that brings together some of the best minds of this industry -- designers, brand executives, marketers, bloggers, developers, and entrepreneurs.," said Yuli Ziv, CEO and Founder of Style Coalition. "By introducing three new award categories this year --Best Wearable Tech, Best Online Campaign and Best E-commerce Experience - we recognize the rapid changes in the space, emphasizing the importance of these fields to both consumers and brands"
The Fashion 2.0 Awards ceremony will be held at the Merkin Concert Hall at Kaufman Center, New York City on March 20th, 2014 and will be live-streamed online and on Twitter via #fashion20. Limited tickets are available for purchase at http://fashion20awards.com/attend.
About Style Coalition
Style Coalition is an influencer marketing platform helping brands connect with top online lifestyle influencers. Style Coalition has executed a multitude of influencer-driven campaigns ranging from branded content to experimental marketing and rich media advertisign and has established itsel as one of the pioneers in this newly created market. It's proprietary first-to-market technology solution - Influencer Exchange - provides brands with advanced tools to search for influencers, book campaigns and analzye ROI. Founded in 2008, today Style Coalition network reaches 60MM followers across top blogs and social media platforms in fashion, beauty, home design, food, art, trave, and men's lifestyle.
About Fashion GPS
Since 2006, Fashion GPS has been designing digital solutions to connect the global fashion industry. Their enterprise suite of products including: GPS Samples, GPS Events, GPS Radar, and GPS Styles 2.0 suppor the world's top brands, delivering innovative products that more efficiently power their businesses while creating platforms to bring together designers, editors, buyers and other key influencers in this perpetually evolving marketplace. Currently, Fashion GPS services over 175 clients via its offices in New York, London and Paris. For information on Fashion GPS and its enterprise solutions, visit www.fashiongps.com
Press Release provided by Jono Waks for distribution